Data Science Driven Activation
Programmatic, pre-negotiated activations that match your demand with our premium supply to best meet your overall goals and objectives.
Predict IQ: Audience-driven activation
Enhance IQ: KPI-driven activation
Context IQ: Contextually-driven activation
Full Customer Journey
Pairing our campaign activation with our Data Science Labs, Mass2 is able to deliver intelligently optimized campaigns based on real-time performance analytics. From top-of-funnel awareness to bottom-of-funnel call to action, we guide your customers through your campaign and straight to the finish line.
Cost Per Time
Mass²’s time-spent pricing option allows advertisers to purchase media based on the amount of time an ad was in-view modeled to the unique user, dramatically increasing return on ad spend versus other industry-standard pricing models.
Mass2 partners with industry-leading data providers to leverage a variety of targeting tactics, ensuring that your message is only being delivered to your brand's precise audience. We uniquely create activations based on client goals, distribution sizes and campaign timelines, starting from a data-backed foundation.
Our Targeting Partners include:
Providing you with incomparable performance at scale, we combine proprietary data modeling and seed selection with distribution across both video and display. By mapping engagement data at the unique user level, Mass2 Audience Match campaigns perform 2.7x better than traditionally targeted campaigns. This automated solution pairs your campaign with customized user profiles, optimized performance, and tangible lookalike data - all acting to expand qualified market share for your business.